Pursuit of Greatness

We produced a pioneering TV docuseries which offers an unprecedented look into the world of the greatest show jumpers.

The "Pursuit of Greatness” Season One provided a fascinating glimpse into the world of German show-jumping icon Marcus Ehning and quickly became the most watched program to date, on GCTV.

The first season’s triumph set the stage for Season Two, an exclusive tour that delves even deeper into the life of Swedish legend Peder Fredricson. A 10 episode season that explores his fascinating career, mindset and journey to world’s number one show jumper.

Why

The client, Global Champions, want to deliver relevant content to their equestrian fans, whilst showcasing the show-jumping competition in an engaging and authentic way to a wider audience.

How

We have created a short form 10 episode series format with meaningful stories about the greatest show-jumpers in the circuit. By watching the series the audience gets valuable insights about the sport’s heroes training, mentality and strategies that made them to the top.

The Outcome

The series was able to retain subscribers and generate awareness of the Global Champions brand and its sponsors, whilst bringing the brand closer to a new audience in a fresh, meaningful and captivating way.

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The series were not only transmitted on Global Champion OTT (GCTV) but also broadcasted in various channels across the world like Eurosport, Swedish TV (STV) and Australian TV (ABC)

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We are on a mission to empower you to take your brand storytelling to the next level.

With expert teams specializing in content strategy, narrative development and audiovisual production, we offer a complete service to help sport brands grow. How? We capture the very essence of the sport and bring it to life through insightful storytelling across multiple platforms.

Compelling sports narratives don’t just engage and attract new audiences; they also enhance sponsor appeal, opening doors to fresh opportunities. Our goal is to craft daring and unconventional content, to build loyal and engaging audiences.

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